This unprecedented collaboration resolutely looks forward to the future to echo this year’s slogan for the 24 Hours of Le Mans, “Anticipate the future”. It responds to the yearning of a new, younger, female audience for cars and luxury. With firmly rooted common values: avant-gardism, sharing, team spirit, passion and longevity, all of which engender emotion.
For S.T. Dupont this historic alliance can be likened to a return to our roots. Originally, Simon Tissot-Dupont, the creator of the brand, began his adventure as an entrepreneur by founding a car body company, which was destroyed in a fire. He then purchased a workshop for the manufacture of briefcases, which he developed with the help of his two sons. At the end of the 1920s the sons decided to focus the business on manufacturing luxury products, in particular travelling cases.
For more than a century the 24 Hours of Le Mans has offered another type of travel, at full throttle, in the automotive industry. Some of the major innovations in the industry (fog lights, disk brakes, road markings and hybrid drive units, etc.) tested on the Le Mans circuit or during the race almost always end up by equipping the car of the man in the street.
This partnership also intertwines the destiny of these two brands with that of individual racing drivers, celebrities or anonymous persons, who once drove on the 13.6 kilometres of the Le Mans circuit or experienced the refinement of an item from S.T. Dupont. When legend and elegance come together.
A remarkable collection for an historic event. For the occasion S.T. Dupont and the 24 Hours of Le Mans have designed four different ranges, including a special range of leather goods. They are, of course, inspired by the world of cars and car racing.
Although in the past S.T. Dupont has already explored territories associated with travel
and transport, this is the first time that this French luxury emblem has produced a Limited Edition on the theme of the car. With the 24 Hours of Le Mans the brand turns a new page, full of promise, shared riches and innovation. When two centenaries appear on the horizon, their marriage
cannot be anything but a success.